Brand & Capture

Why Your Future SEO Success is Dependent on Your Personal Brand

Mon, 27 Sep 2021 17:46:25 GMT

The role of Google is to categorise and organise the world’s information and prioritise the most relevant, authoritative and important information first. So, how do you make sure Google views you as the most authoritative expert on your area of expertise? You build your personal brand to be one!

5 Tips to Help You Build Your Expert Status and Achieve Great SEO Results.

Develop your Area of Authority : If you want people to see you as an authority, it’s time to get specific. Pick a niche that you can specialise in that is meaningful and valuable to the customers you serve. Chances are when you go searching for information or answers, you don't look for a Jack-of-all-trades who can give you a broad and shallow overview.
Take a Stand: Find something in your industry that isn't right or something your competitors do that should be called out – and talk about it. Make customers informed. This isn't about naming or shaming, this is about taking a stand, showing your ethics and setting a new standard in your industry. It also helps to establish your credibility and proves that you are looking out for your customer’s best interest.
Give Freely: Wondering how much information you should give away? The answer is as much as you can because the one who adds the most value always wins. Continually ask yourself, what ideas, knowledge and solutions can I share that will improve the lives or businesses of my customers?It doesn't need to be all of your trade secrets or the exact step-by-step process you use to get results. But chances are you have a lot of insight into your industry, competitors, products, and your customers problems and opportunities that could inform, educate, entertain and add value to your customers and assist potential customers through the buying process.
Make it Consistent: This is perhaps the most challenging point; you need to be consistent with the quality of the information you produce and how regularly you create it.While there are plenty of other areas in your business that need your attention, this is one area you can't neglect when times get busy. Establish a frequency that you can maintain, and your audience can depend on. Google loves high-quality content that is regularly updated and rewards you for it.
Share it: When you have good content, don't just put it on your website; share it widely. Put it on your social platforms, share it with industry association/s and distribute it through other highly reputable and relevant websites, blogs and media publications. Digital PR is the new link building. Sharing will not only improve your credibility with Google and your SEO rankings though. It will also help you to build your network by leveraging the database and following of others – and that’s smart business.

How to Measure the Success of a B2B Email

Thu, 23 Jan 2020 11:15:00 GMT

In B2B emails, send doesn’t mean end. Once an email is delivered to the inboxes of relevant contacts, you need to assess how well the email performs — and use this data to fuel insights for future communications.

As with other inbound marketing efforts, the success of a B2B email is not built on a single metric, but rather multiple metrics. To get the biggest ROI on email marketing campaigns, you need to first know which metrics to track, and how to assess their performance.

Why You Should Use Paid Media on Facebook

Tue, 21 Jan 2020 11:00:00 GMT

Facebook may be steeped in controversy these days, but no matter how many people talk about abandoning it, few actually do. Usage of the platform still outpaces that of all the other social media sites except YouTube. For now, the social media behemoth still plays a big role in the lives of most consumers — which means paid media on Facebook still has a big role to play in a strong digital marketing strategy.

If you’re trying to find the right marketing mix for your business and you’re not currently investing in paid media and using Facebook ads, there’s a whole list of reasons to start.

5 Ridiculously Simple Marketing Efforts That Will Transform Your Results

Thu, 16 Jan 2020 11:30:00 GMT

Sometimes, making something easy is more challenging than doing it the hard way because it requires us to shift our mindset. “I didn’t have time to write a short letter,” goes the quote often attributed to Mark Twain, “So I wrote a long one instead.”

For marketers, distilling complicated concepts down to straightforward messages for our audiences is a significant part of our role. Yet, when it comes to simplifying things internally, we struggle — often developing complex, multi-layered strategies because we assume the amount of mental labor we invest in something is directly proportional to the results we’ll generate.

So, we shirk simple marketing practices in favor of campaigns that require a ton of time, energy, specialized skills and technology. But while it’s certainly valuable to leverage your hard-won experience and cutting-edge tech to fuel your strategies, we tend to miss the forest for the trees.

Here’s a secret: It doesn’t always have to be so hard.

Here are a few super simple tactics that can drive significant results, too.

4 Favorite Digital Marketing Client Success Stories

Tue, 14 Jan 2020 11:00:00 GMT

As a chief marketing officer, VP of marketing or marketing manager, you understand the necessity of pursuing digital marketing in today’s business arena. But sometimes, it can be difficult to convince other executive members of this need, especially if they do not completely understand the nuances of digital initiatives, such as inbound marketing , content marketing and demand generation .

How To Measure The ROI of Video Marketing

Thu, 09 Jan 2020 11:30:00 GMT

One of the biggest obstacles many companies face when it comes to video marketing is measuring return on investment (ROI). It can be tough to determine if your video marketing initiatives are worth the time and money you’re investing. That’s why finding a way to track results is critical.

Ready to develop strategy-driven video marketing campaigns?

There are a variety of ways to measure the success of a specific video — from total views to how much time someone spends watching the video, and engagement (likes and shares). It all counts, but it may not be reflective of your ROI unless you determine specific goals for your video.

If you’re trying to make the most out of video marketing , here are some ways to determine your return on investment for any video you put out there.

7 Considerations for Hiring a Video Marketing Team

Tue, 07 Jan 2020 11:15:00 GMT

Video marketing is popular because it works. Most businesses wish they had more videos to maximize their marketing advantage in a world hungry for compelling video content. Chances are you do too. There’s just one catch: You don’t have the time or expertise to produce your own videos. Enter: An agency with the full video production skill set.

There is no shortage of companies willing to create videos for you. But how do you choose the right one? The following list of seven essential considerations can guide you through the process of choosing the right agency to be your video production right arm — including vital qualities to consider. Hint: You’ll want video production professionals who are experienced, passionate and who come highly recommended.

Are you ready to start incorporating award-winning videos into your marketing?

6 Innovative, Inspiring B2B Marketing Campaigns for 2020

Thu, 02 Jan 2020 11:00:00 GMT

When it comes to creating the next marketing strategy, the vast majority of companies err on the side of being “safe.” Few want to rock the boat a little and walk to the edge of being innovative. However, those marketers that take the risk of going “outside the box” and the “tried and true” to try something unique reap all kinds of rewards. These six award-winning B2B marketing campaigns provide a clear lesson in the power of innovation — and they provide inspiration to let the inner marketing innovator in you break free in 2020.

The Power of The 6-Second Video

Mon, 30 Dec 2019 11:15:00 GMT

They say big things come in small packages, and the same could be said for video. In this microwave society we’re living in, less is more, so you may be amazed by the power a 6-second video can offer.

Want to see some award-winning videos that engage and delight?

A recent survey finds that the 6-second video ad is not only becoming more popular, but it’s also becoming more powerful. More and more companies are adding them to their campaigns. Why? They’re a great way to get a hyper-focused message to potential customers.

Let’s take a look at some of the survey results, examples of 6-second video ads, talk about why they’re so powerful and discuss how you can get started making them.

How to Improve Content Accessibility (and Why It’s Important)

Thu, 26 Dec 2019 11:00:00 GMT

Accessibility is a hot topic today — as it should be.

At least 1 in 4 adults are living with some type of disability, according to data from the Centers for Disease Control and Prevention (CDC) . And thanks to growth in awareness and legal guidelines from the Americans with Disabilities Act (ADA), many businesses are finally making an effort to consider people with disabilities when creating their products and services.

But while many organizations are familiar with the accommodations required at their brick-and-mortar locations, few recognize that accessibility guidelines extend to website content and digital marketing efforts, too.

Not only does creating accessible content help you reach larger swaths of your audience, but it’s also the law — and failing to take proper measures can lead to discrimination lawsuits that could crush your brand's reputation.

As you prepare for 2020 and begin planning new initiatives for the year ahead, it’s the perfect time to schedule a content accessibility audit.

To help, here is some helpful background info, plus a few tips and best practices based on the World Wide Web Consortium (W3C) Web Accessibility Guidelines .

Ready for a website refresh in 2020?

3 Account-Based Marketing Examples to Inspire You

Mon, 23 Dec 2019 11:00:00 GMT

There’s plenty of buzz around what businesses can achieve with successful account-based marketing (ABM) campaigns. ABM programs increase the number of created opportunities by 70%. Companies that leverage account-based marketing reported a 171% increase in annual contract value .

While these statistics are certainly inspiring on their own, it’s natural to want to pull back the curtain and see how these results are achieved. After all, the success of an ABM campaign is only as powerful as the strategy behind it.

Here are three account-based marketing examples backed by a well-thought-out plan and proven results.

What does it take to successfully reach your target market?